Rupee Depreciation (USD-INR)
TemporaryThe Indian Rupee has hit a record low of 95.52 against the USD, significantly inflating the landed cost of gold imports in Kerala and preventing local prices from tracking global dips.
Monsoon Season Demand Lull
TemporaryHeavy monsoon rains across Kerala have historically led to a seasonal dip in rural demand and lower retail footfall in major jewelry hubs like Thrissur and Kochi.
Chingam Month & Wedding Season
TemporaryThe upcoming Malayalam month of Chingam (starting mid-August) marks the beginning of the wedding season in Kerala, prompting advance bookings despite high prices.